In the cut-throat world of business, talent is your trump card. It can turn the tables quickly, helping you outshine your rivals and achieve success. But how do you lure the best and brightest?
The answer lies in a potent mix of Employee Value Proposition (EVP) and Employer Branding. Together, they create a magnetic field that draws in and keeps top talent on board.
What’s EVP and Employer Branding all about?
EVP is the unique set of benefits and experiences that a company offers its workers. It’s the answer to the question: “Why should I work for you?”
Employer Branding, on the other hand, is how you communicate your EVP to the world. It’s your reputation as an employer, built on the experiences of your current and former staff.
Why are EVP and Employer Branding so important?
A strong EVP can reduce employee turnover by up to 69%. It’s what lures top talent to your company in the first place. But it’s not just about offering a bunch of perks. Today’s top talent are looking for more than that. They want purpose, development, recognition, and a culture that aligns with their values.
Employer Branding is also vital. 75% of job seekers consider an employer’s brand before even applying for a job. So, what’s your story? What makes your company a great place to work?
How to create a killer EVP and Employer Branding
To create a killer EVP and Employer Branding, you need to:
- Articulate your EVP. What makes your company unique and desirable? What benefits and experiences can you offer staff that they can’t find anywhere else?
- Broadcast your EVP. Share your EVP with the world through targeted SEO strategies, social media, and employee advocacy.
- Be authentic. People can spot a phoney from a mile away. So, be genuine in your Employer Branding efforts. Tell real stories and share real experiences.
- Be consistent. Your Employer Branding should be consistent across all touchpoints, from your job ads to your employee testimonials.
Putting it all together
When you combine a killer EVP with strong Employer Branding, you create a powerful force that attracts and retains top talent.
Here are a few tips for putting it all together:
- Start by understanding your target audience. What are their needs and wants? What are they looking for in an employer?
- Craft an EVP that resonates with your target audience. Highlight the unique benefits and experiences that your company offers.
- Develop an Employer Branding strategy that communicates your EVP in a compelling way. Be authentic, visible, engaging, and consistent.
- Measure your results. Track key metrics such as application rates, social media engagement, and employee turnover to see how your Employer Branding efforts are performing.
Conclusion
In today’s competitive market, EVP and Employer Branding are essential for attracting and retaining top talent. By taking the time to develop a killer EVP and communicate it effectively, you can position your company as an employer of choice.
Not sure where to start?
Strategy is at your service. With years of expertise in defining EVPs and leveraging them to craft powerful and engaging employer branding, we’re your ideal partner in this journey. Reach out today, and we’ll assist you in creating an EVP that not only resonates with your company’s core values but also attracts the talent that will drive your business forward.
